Art + Design
TDO Exhibition Booth Design & 3D Modeling
TDO, our Endodontic Software client needed a brand presence at their Yearly American Association of Endodontists (AAE) meet. We concepted and designed a booth that effectively showcased the key features and benefits of their flagship product, the TDO brand’s core beliefs and established an identity that stood out in the crowd. “GSR has helped us for many years in creating designs for our business that are both on brand but also exciting and fresh. The hallmark of this was their creation of our 10’x40’ booth design that we used for various trade shows. It is hard to get designs approved that are both strategic as well as visually stunning. The booth design was on brand and nicely complemented our marketing material but also a unique piece of art that conveyed the core ideals of our software. All of this was time bound which adds a level of stress where we were unsure how creative we could get in the design. GSR thrives in this situation and was able to come up with something very eye catching. We received compliments from both our team as well as booth visitors. Several people said that they stopped by just to see what was going on at the big blue booth that was in between a sea of drab, boring booth designs. This was the exact effect we were looking for and it was achieved thanks to GSR. From initial brainstorming through the delivery of the final product, we enjoyed every step of this project.” – Jared Ardine (TDO Product & Services Marketing Analyst)