Aziz Rawat, our Founder, grew up on the Shivaliks of North India. Nick-named "General" because of his childhood fascination with the army, he is now a product design and brand expert constantly engaged in a multi-front battle of ideas.
An alumni of the Faculty of Fine Arts, Baroda (India) and the VCU Brandcenter (Richmond VA, USA). Aziz has helped launch and promote numerous global and regional brands while working for creative brand shops such as BBDO, DDB and Ogilvy. From laundry detergent to mayonnaise and alcohol to baseball, Aziz has successfully branded and promoted a lot of different products across industries. Now closely collaborating with his partners at TrialX and Applied Informatics Inc. Aziz is a busy man creating cutting-edge technology products for the health and life sciences world.
Proud of the diversity and breadth of work he has helped create over the years, Aziz believes is a result of a happy confluence of his pragmatic mother, perfectionist father and the paradoxical nature of all his experiences living in India, both coasts of the United States and the Midwest. Now living in Minneapolis, Aziz loves a good laugh, enjoys art, music, philosophy, politics and spiritual discussions all the while feeding on all sorts of new inventions and ideas the web has to offer.